WhatsApp Business app
A familiar place for business chats, a profile and product information. A practical starting point when you manage replies directly.
WhatsApp Business app or API?
Start with the way your team works today. Here’s how the app and the Business Platform support different ways of managing customer conversations.
Request accessCHOOSE HOW YOUR TEAM TALKS
Explore Meta’s Business PlatformOne channel. Different ways to work.
The WhatsApp Business app supports direct customer conversations. The Business Platform is an API that software connects to for messaging workflows.
Compare the day-to-day work.
| Consideration | Business app | Business Platform + Fenwira |
|---|---|---|
| Starting point | An app for direct customer conversations. | A messaging API connected to software such as Fenwira. |
| Daily work | Business profile, product information and familiar chats. | A shared workspace for assignments, customer context and workflows. |
| Follow-up | Greeting and away-message tools inside the app. | Templates and automated workflows, subject to Meta’s policies. |
| Setup | Download the app and review your business-number setup. | Connect an eligible business account and confirm platform requirements. |
Start with your next reply.
If direct chats and the app’s business tools fit your work, review the app first. If you need clear ownership across teammates and repeatable follow-ups, explore a shared workspace connected to the platform. These are workflow considerations, not a promise about eligibility or account limits.
Confirm the number before connecting.
Review your existing number and account with our team. Don’t assume that an existing Business app account can use every platform setup unchanged. Meta eligibility, connection options, verification and approval timing can vary.
Guidance checked 11 October 2026. Review the official Business app overview and Business Platform overview for current product details.
Before you choose.
Find a setup that fits your conversations.
Talk through your team’s conversations and next steps.